Barbershop owners in Camden – like in many U.S. cities – are known as key influencers in the city, their shops being hubs of community conversation and information.
True to form, a group of Camden barbers have now taken on the role of community ambassadors for the safety and importance of the COVID-19 vaccine, thanks to an innovative new awareness campaign led by Rutgers University–Camdenand the Center For Family Services in Camden.
Sponsored by New Jersey Health Initiatives (NJHI), a statewide grantmaking program of the Robert Wood Johnson Foundation, the Community Connectors campaign leverages the trust and relationships of a team of Camden residents – or community connectors – to recruit up to 15 local barbers, who in turn espouse the merits and accessibility of getting vaccinated.